Commercial design trends redefining spaces
As we move into 2026, these five design trends are shaping how architects, developers, and business owners approach interiors, and why smart investments in design can directly impact engagement and growth.
1. Purpose-driven sustainability
More than ever, sustainability is influencing interior design decisions. According to PwC’s 2024 Global Consumer Insights, 62% of consumers now prefer to buy from environmentally conscious brands.
Commercial spaces are increasingly incorporating eco-friendly materials, energy-efficient lighting, and smart HVAC systems that minimize carbon footprints. Reclaimed wood, recycled metals, and low-VOC finishes are becoming staples in green design, meeting both regulatory demands and customer values.
2. Biophilic & multisensory experiences
Nature is coming indoors in more immersive ways than ever. Biophilic design continues to thrive with natural light, greenery, stone textures, and water features becoming common in lobbies, lounges, and even boardrooms.
More than just visual appeal, multisensory elements like ambient sound, scent diffusion, and tactile surfaces are being introduced to improve occupant satisfaction. Studies show that sensory-rich environments can increase guest satisfaction and even foster customer loyalty.
3. Smart spaces and tech integration
Commercial spaces are getting smarter. By 2024, over 65% of hotel guests are expected to prefer rooms equipped with smart features, according to HFTP insights.
This trend extends into restaurants, retail, and office spaces. From voice-controlled lighting and climate systems to interactive digital walls and IoT-enabled furniture, technology is transforming how people interact with spaces. These innovations not only enhance user experience but also contribute to operational efficiency.
4. Branded environments and experience design
Design is now part of the brand narrative. More businesses are leaning into environments that reflect their story, values, and audience, from curated materials to custom furnishings and visual storytelling elements.
When done right, these “branded environments” not only differentiate a business but create stronger emotional connections with clients and customers. They turn interiors into immersive experiences that enhance loyalty and retention.
5. High-ROI renovation strategy
Thoughtful design isn’t just beautiful — it’s profitable. According to the American Hotel & Lodging Association, hotel renovations can result in a 5–8% increase in revenue per available room (RevPAR).
Similarly, investing 7–10% of a property’s value in thoughtful design can increase rental income by up to 40%, according to Toshistay’s STR performance data.
So, whether you’re working on a hospitality project, luxury retail, or a high-end office development, keeping up with these trends can translate directly into customer satisfaction and long-term business growth.
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