Your trade partner for commercial projects that demand precision

At GROF USA, we’re more than a luxury retail destination—we’re your trusted wholesale partner in construction, architecture, and interior design.

From large-scale residential developments to boutique hotels and high-traffic commercial spaces, our B2B solutions are tailored to meet the unique demands of your projects. We provide exclusive access to world-class brands, premium finishes, and cutting-edge design products, backed by expert guidance and reliable support.

Why partner with GROF

When you choose GROF USA as your trade partner, you gain more than products. You gain expertise, reliability, and a team committed to your success. Here’s what sets us apart:

Exclusive
wholesale pricing

Access special trade discounts designed to optimize your project budget while maximizing impact.

Tailored project
support

From mood boards and renderings to site visits and installation, our team collaborates closely with you to ensure your design vision is executed flawlessly.

Comprehensive
product portfolio

GROF is your single source for high-end kitchens, bathrooms, tiles, lighting, plumbing fixtures, architectural elements, and interior and exterior doors.

Direct access to
top-tier brands

We partner with the world’s leading manufacturers to bring you premium kitchens, bathrooms, tiles, fixtures, lighting, and more.

Fast fulfillment and
reliable inventory

With in-stock selections and efficient logistics, we help you meet deadlines with confidence.

Solutions
that scale

Whether you’re designing a boutique hotel or managing a multi-unit development, we deliver scalable, cost-effective solutions aligned with your goals.

With decades of industry experience, GROF makes procurement simple, allowing you to focus on delivering results that stand out.

One of the leading distribution centers in the DC Metro area, offering direct access to our top-tier global brands.

Brand immersion experiences

They are memorable journeys that strengthen your expertise and client relationships!

As part of the GROF B2B program, we offer exclusive brand immersion experiences. These training trips are designed to inspire and educate, allowing you and your clients to visit our partner brands directly at their headquarters, factories, and design centers.

From exploring cutting-edge showrooms in Europe to discovering the craftsmanship behind the world’s most prestigious products, these trips are more than educational.

When you choose GROF USA as your trade partner, you gain more than products. You gain expertise, reliability, and a team committed to your success. Here’s what sets us apart:

Sourcing reliable, design-forward tile should not come with long lead times, high minimums, or inconsistent service.

Sourcing reliable, design-forward tile should not come with high minimums or inconsistent service.

VIVES by GROF was created to give you direct access to one of Spain’s most prestigious ceramic brands, delivering the efficiency you need to keep projects on track.

Our in-house inventory features VIVES Cerámicas’ most popular collections, but it doesn’t stop there. The full catalog is constantly evolving, with new designs and formats regularly added to meet the demands of residential, commercial, and multi-unit developments.

Through our Quick Ship Program, we ensure that the best-selling styles are always available for fast delivery, helping professionals stay on schedule without compromising design or quality. From concept to completion, GROF delivers speed, consistency, and style nationwide.

What you can expect

Interested in becoming a distributor of Vives Cerámicas?

Our expertise by segment

Architects & Designers

We understand the value of precision and curated solutions. GROF’s Design Consultants and Key Account Managers bring deep product knowledge and creative insight to help you select the right finishes, streamline specifications, and deliver projects that balance vision, cost, and execution.

Builders & Remodelers

Your projects demand efficiency and reliability. GROF supports you with premium materials, personalized service, and expert advice backed by strong logistics that keep timelines on track and products available when you need them most.

Contractors & Service Plumbers

Speed and reliability are critical. That’s why GROF maintains a robust in-stock inventory, offers fast delivery across the DC Metro area, and provides dedicated customer support to ensure you can complete every job with confidence.

Tile Distributors

For VIVES Cerámicas, GROF offers competitive pricing, consistent inventory, and streamlined logistics. As a trusted distributor partner, we help you expand your tile offering with reliable service and recognized design-forward products.

Partner with us!

Complete the form to connect with our team and access exclusive B2B solutions.