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Why multi-brand portfolios win in luxury projects

In luxury design, every detail counts. The texture of a faucet handle, the warmth of a lighting fixture, and the tone of a marble surface all..

The Hidden Costs of Poor Product Sourcing

Every project begins with a clear vision of the space, experience, and atmosphere. However, one critical stage can significantly impact that vision: product sourcing...

Top Interior Design Trends for Commercial Spaces in 2025

In a fast-evolving world, interior design for commercial spaces is no longer just about aesthetics; it’s about performance, functionality, and aligning with evolving customer expectations...

Designing for ROI: How High-End Fixtures Impact Property Value

In today’s real estate market, good design is no longer just aesthetic, it’s strategic. Whether you’re a homeowner preparing for resale, a developer seeking stronger margins,..

The Hidden Value of Curated Design: Why Product Selection Matters More Than Ever

In premium residential and commercial projects, success often comes down to the details. Product selection is not just about aesthetics. It impacts timelines, budgets, technical performance,..

Beyond Aesthetics How Design Impacts Wellbeing in Luxury Living Spaces

The events of 2020 reshaped how we live—and how we value our living spaces. As the world turned inward, homes became more than places to rest...

Innovation & Sustainability: Home Design Trends Shaping 2025

As we enter the second quarter of 2025, home design continues to evolve, emphasizing technological innovation, sustainability, and functionality. At GROF USA, we are dedicated to..

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